[{"data":1,"prerenderedAt":180},["ShallowReactive",2],{"site-settings":3,"page?slug=adidas-convierte-al-futbol-en-protagonista-del-primavera-sound-2026":87},{"gtmID":4,"title":5,"logo":6,"isotipo":7,"favicon":8,"copyright":9,"credits":10,"errorBackground":11,"backgroundMenuMobile":12,"errorText":13,"socials":14,"headerMenu":29,"legals":67,"cookies":74,"footerMenu":78},"G-KMB7D59XPQ","25 Gramos",null,"https://cdn.25gramos.com/wp-content/uploads/2026/08/vector.png","https://cdn.25gramos.com/wp-content/uploads/2026/09/cropped-logo-2.png","V.T.C.C Broadcasting Media © 2026","XXV Generation 2009 - 2026","https://cdn.25gramos.com/wp-content/uploads/2026/06/Group-135-2.webp","#e40b2e","404\r\nPAGE NOT FOUND",[15,20,23,26],{"type":16,"title":17,"slug":6,"isExternal":18,"externalUrl":19},"Link","Instagram",true,"https://www.instagram.com/25gramos/",{"type":16,"title":21,"slug":6,"isExternal":18,"externalUrl":22},"Substack","https://25gramos.substack.com/",{"type":16,"title":24,"slug":6,"isExternal":18,"externalUrl":25},"TikTok","https://www.tiktok.com/@25world",{"type":16,"title":27,"slug":6,"isExternal":18,"externalUrl":28},"YouTube","https://www.youtube.com/25gramos",[30,35,40,59,63],{"type":16,"title":31,"slug":32,"isExternal":33,"externalUrl":6,"sub_items":34},"Home","home",false,[],{"type":36,"title":37,"slug":38,"isExternal":33,"sub_items":39},"Category","Noticias","noticias",[],{"type":16,"title":41,"slug":42,"isExternal":33,"externalUrl":6,"sub_items":43},"Curated by","button",[44,47,50,53,56],{"type":36,"title":45,"slug":46,"isExternal":33},"Artículos","articulos",{"type":36,"title":48,"slug":49,"isExternal":33},"Entrevistas","entrevistas",{"type":36,"title":51,"slug":52,"isExternal":33},"Crónicas","cronicas",{"type":36,"title":54,"slug":55,"isExternal":33},"Last Night","last-night",{"type":36,"title":57,"slug":58,"isExternal":33},"Editorial","editorial",{"type":16,"title":60,"slug":61,"isExternal":33,"externalUrl":6,"sub_items":62},"Nosotros","about",[],{"type":16,"title":64,"slug":65,"isExternal":33,"externalUrl":6,"sub_items":66},"Contacto","contacto",[],[68,71],{"type":16,"title":69,"slug":70,"isExternal":33,"externalUrl":6},"Política de privacidad","politica-de-privacidad",{"type":16,"title":72,"slug":73,"isExternal":33,"externalUrl":6},"Política de cookies","politica-de-cookies",{"text":75,"accept":76,"reject":77},"\u003Cp>Sí, utilizamos cookies. Y sí, era obvio. Cierra esta pestaña si ya sabes de que va todo esto, si no lo mejor será que \u003Ca href=\"/politica-de-cookies\" target=\"_blank\" rel=\"noopener\">te informes\u003C/a>.\u003C/p>\n","Aceptar","Rechazar",[79,80,83,86],{"type":16,"title":60,"slug":61,"isExternal":33,"externalUrl":6},{"type":16,"title":81,"slug":82,"isExternal":33,"externalUrl":6},"Agencia","agencia",{"type":16,"title":84,"slug":85,"isExternal":33,"externalUrl":6},"Publicidad","publicidad",{"type":16,"title":64,"slug":65,"isExternal":33,"externalUrl":6},{"id":88,"layout":89,"title":90,"featured_image":91,"hero":6,"cat_names":51,"credits":99,"hideHero":33,"content":93,"gallery":100,"builder":101,"type":102,"old_builder":103,"place_the_title_below":33,"hide_title_in_post":33,"backgroundColor":93,"textColor":93,"seo":157,"previous_post":160,"next_post":170},234775,"Default","adidas convierte al fútbol en protagonista del Primavera Sound 2026",{"image":92,"alt":93,"width":94,"height":95,"aspectRatio":96,"size":6,"srcset":97,"sizes":98,"videoUrl":6},"https://cdn.25gramos.com/wp-content/uploads/2026/06/adidas-convierte-al-futbol-en-el-centro-del-primavera-25gramos.jpg","",1201,848,1.4162735849056605,"https://cdn.25gramos.com/wp-content/uploads/2026/06/adidas-convierte-al-futbol-en-el-centro-del-primavera-25gramos-300x212.jpg 300w, https://cdn.25gramos.com/wp-content/uploads/2026/06/adidas-convierte-al-futbol-en-el-centro-del-primavera-25gramos-1024x723.jpg 1024w, https://cdn.25gramos.com/wp-content/uploads/2026/06/adidas-convierte-al-futbol-en-el-centro-del-primavera-25gramos-768x542.jpg 768w, https://cdn.25gramos.com/wp-content/uploads/2026/06/adidas-convierte-al-futbol-en-el-centro-del-primavera-25gramos.jpg 1201w","(max-width: 300px) 100vw, 300px","Alber Montalvá / 09.06.2026",[],[],"post",[104,112,116,119,126,130,132,135,139,143,149,151],{"layout":105,"titulo":93,"noposter":33,"media":106},"fullwidth",{"image":107,"alt":93,"width":108,"height":109,"aspectRatio":110,"size":6,"srcset":111,"sizes":98,"videoUrl":33},"https://cdn.25gramos.com/wp-content/uploads/2026/06/header-el-futbol-es-la-musa-25gramos.gif",1920,1080,1.7777777777777777,"https://cdn.25gramos.com/wp-content/uploads/2026/06/header-el-futbol-es-la-musa-25gramos-300x169.gif 300w, https://cdn.25gramos.com/wp-content/uploads/2026/06/header-el-futbol-es-la-musa-25gramos-1024x576.gif 1024w, https://cdn.25gramos.com/wp-content/uploads/2026/06/header-el-futbol-es-la-musa-25gramos-768x432.gif 768w, https://cdn.25gramos.com/wp-content/uploads/2026/06/header-el-futbol-es-la-musa-25gramos-1536x864.gif 1536w, https://cdn.25gramos.com/wp-content/uploads/2026/06/header-el-futbol-es-la-musa-25gramos-1200x675.gif 1200w",{"layout":113,"text":114,"color":115,"white_text":33},"wysiwig","\u003Cp class=\"p1\" style=\"text-align: center;\">\u003Cspan style=\"color: #5fb85f;\">Después de 15 años allí, Primavera Sound y adidas van convirtiéndose en sinónimos. La relación entre festival y marca ya está en ese punto en el que no necesita justificarse, sino que forma parte directa de la propuesta, por lo que pueden permitirse llevar el patrocinio más allá.\u003C/span>\u003C/p>\n\u003Cp class=\"p1\" style=\"text-align: center;\">\u003Cspan style=\"color: #5fb85f;\">Este año, coincidiendo con el 25º aniversario del festival y con el Mundial en el radar, la activación se ha montado alrededor de un mantra: Football is the Muse. El fútbol como musa, como referencia cultural antes que como deporte. Es una tesis que llevan trabajando durante los últimos meses a través de colaboraciones, editoriales y campañas y que, con el Mundial tan cerca, no podía dejarse pasar en el festival más importante de Europa.\u003C/span>\u003C/p>\n","#000000",{"layout":105,"titulo":93,"noposter":117,"media":118},"https://cdn.25gramos.com/wp-content/uploads/2026/06/primavera-sound-adidas-25gramos-1.mp4",{"image":6,"videoUrl":117},{"layout":105,"titulo":93,"noposter":33,"media":120},{"image":121,"alt":93,"width":122,"height":123,"aspectRatio":124,"size":6,"srcset":125,"sizes":98,"videoUrl":33},"https://cdn.25gramos.com/wp-content/uploads/2026/06/invitados-adidas-primavera-sound-2026.webp",2083,1025,2.0321951219512195,"https://cdn.25gramos.com/wp-content/uploads/2026/06/invitados-adidas-primavera-sound-2026-300x148.webp 300w, https://cdn.25gramos.com/wp-content/uploads/2026/06/invitados-adidas-primavera-sound-2026-1024x504.webp 1024w, https://cdn.25gramos.com/wp-content/uploads/2026/06/invitados-adidas-primavera-sound-2026-768x378.webp 768w, https://cdn.25gramos.com/wp-content/uploads/2026/06/invitados-adidas-primavera-sound-2026-1536x756.webp 1536w, https://cdn.25gramos.com/wp-content/uploads/2026/06/invitados-adidas-primavera-sound-2026-2048x1008.webp 2048w, https://cdn.25gramos.com/wp-content/uploads/2026/06/invitados-adidas-primavera-sound-2026-1200x590.webp 1200w",{"layout":105,"titulo":93,"noposter":33,"media":127},{"image":128,"alt":93,"width":108,"height":109,"aspectRatio":110,"size":6,"srcset":129,"sizes":98,"videoUrl":33},"https://cdn.25gramos.com/wp-content/uploads/2026/06/primavera-sound-adidas-espacio.png","https://cdn.25gramos.com/wp-content/uploads/2026/06/primavera-sound-adidas-espacio-300x169.png 300w, https://cdn.25gramos.com/wp-content/uploads/2026/06/primavera-sound-adidas-espacio-1024x576.png 1024w, https://cdn.25gramos.com/wp-content/uploads/2026/06/primavera-sound-adidas-espacio-768x432.png 768w, https://cdn.25gramos.com/wp-content/uploads/2026/06/primavera-sound-adidas-espacio-1536x864.png 1536w, https://cdn.25gramos.com/wp-content/uploads/2026/06/primavera-sound-adidas-espacio-1200x675.png 1200w, https://cdn.25gramos.com/wp-content/uploads/2026/06/primavera-sound-adidas-espacio.png 1920w",{"layout":113,"text":131,"color":115,"white_text":33},"\u003Cp class=\"p1\" style=\"text-align: center;\">\u003Cspan style=\"color: #5fb85f;\">Además de diseñar una camiseta retro, una sudadera y unas zapatillas para la ocasión, el corazón de la propuesta fue The Yard, un espacio abierto durante los cuatro días del festival que buscaba esa energía de las canchas del fútbol de barrio, con partidos 3×3 sucediéndose durante el festival (con algún que otro árbitro conocido).\u003C/span>\u003C/p>\n",{"layout":105,"titulo":93,"noposter":133,"media":134},"https://cdn.25gramos.com/wp-content/uploads/2026/06/25gramos-adidas-primavera-sound-25gramos.mp4.mp4",{"image":6,"videoUrl":133},{"layout":105,"titulo":93,"noposter":33,"media":136},{"image":137,"alt":93,"width":122,"height":123,"aspectRatio":124,"size":6,"srcset":138,"sizes":98,"videoUrl":33},"https://cdn.25gramos.com/wp-content/uploads/2026/06/fotos-adidas-primavera-sound-2026-25gramos.webp","https://cdn.25gramos.com/wp-content/uploads/2026/06/fotos-adidas-primavera-sound-2026-25gramos-300x148.webp 300w, https://cdn.25gramos.com/wp-content/uploads/2026/06/fotos-adidas-primavera-sound-2026-25gramos-1024x504.webp 1024w, https://cdn.25gramos.com/wp-content/uploads/2026/06/fotos-adidas-primavera-sound-2026-25gramos-768x378.webp 768w, https://cdn.25gramos.com/wp-content/uploads/2026/06/fotos-adidas-primavera-sound-2026-25gramos-1536x756.webp 1536w, https://cdn.25gramos.com/wp-content/uploads/2026/06/fotos-adidas-primavera-sound-2026-25gramos-2048x1008.webp 2048w, https://cdn.25gramos.com/wp-content/uploads/2026/06/fotos-adidas-primavera-sound-2026-25gramos-1200x590.webp 1200w",{"layout":105,"titulo":93,"noposter":33,"media":140},{"image":141,"alt":93,"width":108,"height":109,"aspectRatio":110,"size":6,"srcset":142,"sizes":98,"videoUrl":33},"https://cdn.25gramos.com/wp-content/uploads/2026/06/shaq-jeru-guitarricadelafuente-adidas-ps26-25gramos.png","https://cdn.25gramos.com/wp-content/uploads/2026/06/shaq-jeru-guitarricadelafuente-adidas-ps26-25gramos-300x169.png 300w, https://cdn.25gramos.com/wp-content/uploads/2026/06/shaq-jeru-guitarricadelafuente-adidas-ps26-25gramos-1024x576.png 1024w, https://cdn.25gramos.com/wp-content/uploads/2026/06/shaq-jeru-guitarricadelafuente-adidas-ps26-25gramos-768x432.png 768w, https://cdn.25gramos.com/wp-content/uploads/2026/06/shaq-jeru-guitarricadelafuente-adidas-ps26-25gramos-1536x864.png 1536w, https://cdn.25gramos.com/wp-content/uploads/2026/06/shaq-jeru-guitarricadelafuente-adidas-ps26-25gramos-1200x675.png 1200w, https://cdn.25gramos.com/wp-content/uploads/2026/06/shaq-jeru-guitarricadelafuente-adidas-ps26-25gramos.png 1920w",{"layout":105,"titulo":93,"noposter":33,"media":144},{"image":145,"alt":93,"width":146,"height":94,"aspectRatio":147,"size":6,"srcset":148,"sizes":98,"videoUrl":33},"https://cdn.25gramos.com/wp-content/uploads/2026/06/primavera-sound-adidas-25gramos-15.jpg",1800,1.4987510407993339,"https://cdn.25gramos.com/wp-content/uploads/2026/06/primavera-sound-adidas-25gramos-15-300x200.jpg 300w, https://cdn.25gramos.com/wp-content/uploads/2026/06/primavera-sound-adidas-25gramos-15-1024x683.jpg 1024w, https://cdn.25gramos.com/wp-content/uploads/2026/06/primavera-sound-adidas-25gramos-15-768x512.jpg 768w, https://cdn.25gramos.com/wp-content/uploads/2026/06/primavera-sound-adidas-25gramos-15-1536x1025.jpg 1536w, https://cdn.25gramos.com/wp-content/uploads/2026/06/primavera-sound-adidas-25gramos-15-1200x801.jpg 1200w, https://cdn.25gramos.com/wp-content/uploads/2026/06/primavera-sound-adidas-25gramos-15.jpg 1800w",{"layout":113,"text":150,"color":115,"white_text":33},"\u003Cp class=\"p1\" style=\"text-align: center;\">\u003Cspan style=\"color: #5fb85f;\">Paralelamente, adidas construyó una programación curada por Guitarricadelafuente en un escenario por el que pasaron Adiós Adiós, Maestro Espada, Mondo Du Plantis, Raly, Rebe y Teo Lucadamo, además de una actuación sorpresa del propio Guitarricadelafuente. Muy a lo fiestas del pueblo: una cancha del barrio en el que ver los conciertos con tu gente, y ver lo que surge.\u003C/span>\u003C/p>\n\u003Cp class=\"p1\" style=\"text-align: center;\">\u003Cspan style=\"color: #5fb85f;\">Lo que adidas ha querido hacer este año en el Primavera Sound es continuar explorando qué poder tiene el fútbol cuando se sale de sus límites tradicionales. Y a la vista está la respuesta.\u003C/span>\u003C/p>\n",{"layout":105,"titulo":93,"noposter":33,"media":152},{"image":153,"alt":93,"width":108,"height":154,"aspectRatio":155,"size":6,"srcset":156,"sizes":98,"videoUrl":33},"https://cdn.25gramos.com/wp-content/uploads/2026/06/powered-by-adidas.png",265,7.245283018867925,"https://cdn.25gramos.com/wp-content/uploads/2026/06/powered-by-adidas-300x41.png 300w, https://cdn.25gramos.com/wp-content/uploads/2026/06/powered-by-adidas-1024x141.png 1024w, https://cdn.25gramos.com/wp-content/uploads/2026/06/powered-by-adidas-768x106.png 768w, https://cdn.25gramos.com/wp-content/uploads/2026/06/powered-by-adidas-1536x212.png 1536w, https://cdn.25gramos.com/wp-content/uploads/2026/06/powered-by-adidas-1200x166.png 1200w, https://cdn.25gramos.com/wp-content/uploads/2026/06/powered-by-adidas.png 1920w",{"og_title":90,"og_description":158,"og_image":159},"No era para menos, a pocos días del comienzo del Mundial.","https://cdn.25gramos.com/wp-content/uploads/2026/06/adidas-convierte-al-futbol-en-el-centro-del-primavera-25gramos-1024x723.jpg",{"id":161,"title":162,"slug":163,"featured_image":164},234785,"Post de prueba para la nueva web","post-de-prueba-para-la-nueva-web",{"image":165,"alt":93,"width":166,"height":146,"aspectRatio":167,"size":6,"srcset":168,"sizes":169,"videoUrl":6},"https://cdn.25gramos.com/wp-content/uploads/2026/06/el-ultimo-experimento-de-camper-e-issey-miyake-se-llama-anna-25gramos-6.jpg",1440,0.8,"https://cdn.25gramos.com/wp-content/uploads/2026/06/el-ultimo-experimento-de-camper-e-issey-miyake-se-llama-anna-25gramos-6-240x300.jpg 240w, https://cdn.25gramos.com/wp-content/uploads/2026/06/el-ultimo-experimento-de-camper-e-issey-miyake-se-llama-anna-25gramos-6-819x1024.jpg 819w, https://cdn.25gramos.com/wp-content/uploads/2026/06/el-ultimo-experimento-de-camper-e-issey-miyake-se-llama-anna-25gramos-6-768x960.jpg 768w, https://cdn.25gramos.com/wp-content/uploads/2026/06/el-ultimo-experimento-de-camper-e-issey-miyake-se-llama-anna-25gramos-6-1229x1536.jpg 1229w, https://cdn.25gramos.com/wp-content/uploads/2026/06/el-ultimo-experimento-de-camper-e-issey-miyake-se-llama-anna-25gramos-6-1200x1500.jpg 1200w, https://cdn.25gramos.com/wp-content/uploads/2026/06/el-ultimo-experimento-de-camper-e-issey-miyake-se-llama-anna-25gramos-6.jpg 1440w","(max-width: 240px) 100vw, 240px",{"id":171,"title":172,"slug":173,"featured_image":174},234367,"Through the Looking Glass: hablamos con Xenia de \"Dollhouse\", su último trabajo","through-the-looking-glass-hablamos-con-xenia-de-dollhouse-su-ultimo-trabajo",{"image":175,"alt":93,"width":176,"height":177,"aspectRatio":178,"size":6,"srcset":179,"sizes":98,"videoUrl":6},"https://cdn.25gramos.com/wp-content/uploads/2026/05/Xenia-Layout-1.jpg",2000,1000,2,"https://cdn.25gramos.com/wp-content/uploads/2026/05/Xenia-Layout-1-300x150.jpg 300w, https://cdn.25gramos.com/wp-content/uploads/2026/05/Xenia-Layout-1-1024x512.jpg 1024w, https://cdn.25gramos.com/wp-content/uploads/2026/05/Xenia-Layout-1-768x384.jpg 768w, https://cdn.25gramos.com/wp-content/uploads/2026/05/Xenia-Layout-1-1536x768.jpg 1536w, https://cdn.25gramos.com/wp-content/uploads/2026/05/Xenia-Layout-1-1200x600.jpg 1200w, https://cdn.25gramos.com/wp-content/uploads/2026/05/Xenia-Layout-1.jpg 2000w",1792423095566]