[{"data":1,"prerenderedAt":216},["ShallowReactive",2],{"site-settings":3,"page?slug=columbia-en-laax-abrir-la-montana":87},{"gtmID":4,"title":5,"logo":6,"isotipo":7,"favicon":8,"copyright":9,"credits":10,"errorBackground":11,"backgroundMenuMobile":12,"errorText":13,"socials":14,"headerMenu":29,"legals":67,"cookies":74,"footerMenu":78},"G-KMB7D59XPQ","25 Gramos",null,"https://cdn.25gramos.com/wp-content/uploads/2026/08/vector.png","https://cdn.25gramos.com/wp-content/uploads/2026/09/cropped-logo-2.png","V.T.C.C Broadcasting Media © 2026","XXV Generation 2009 - 2026","https://cdn.25gramos.com/wp-content/uploads/2026/06/Group-135-2.webp","#e40b2e","404\r\nPAGE NOT FOUND",[15,20,23,26],{"type":16,"title":17,"slug":6,"isExternal":18,"externalUrl":19},"Link","Instagram",true,"https://www.instagram.com/25gramos/",{"type":16,"title":21,"slug":6,"isExternal":18,"externalUrl":22},"Substack","https://25gramos.substack.com/",{"type":16,"title":24,"slug":6,"isExternal":18,"externalUrl":25},"TikTok","https://www.tiktok.com/@25world",{"type":16,"title":27,"slug":6,"isExternal":18,"externalUrl":28},"YouTube","https://www.youtube.com/25gramos",[30,35,40,59,63],{"type":16,"title":31,"slug":32,"isExternal":33,"externalUrl":6,"sub_items":34},"Home","home",false,[],{"type":36,"title":37,"slug":38,"isExternal":33,"sub_items":39},"Category","Noticias","noticias",[],{"type":16,"title":41,"slug":42,"isExternal":33,"externalUrl":6,"sub_items":43},"Curated by","button",[44,47,50,53,56],{"type":36,"title":45,"slug":46,"isExternal":33},"Artículos","articulos",{"type":36,"title":48,"slug":49,"isExternal":33},"Entrevistas","entrevistas",{"type":36,"title":51,"slug":52,"isExternal":33},"Crónicas","cronicas",{"type":36,"title":54,"slug":55,"isExternal":33},"Last Night","last-night",{"type":36,"title":57,"slug":58,"isExternal":33},"Editorial","editorial",{"type":16,"title":60,"slug":61,"isExternal":33,"externalUrl":6,"sub_items":62},"Nosotros","about",[],{"type":16,"title":64,"slug":65,"isExternal":33,"externalUrl":6,"sub_items":66},"Contacto","contacto",[],[68,71],{"type":16,"title":69,"slug":70,"isExternal":33,"externalUrl":6},"Política de privacidad","politica-de-privacidad",{"type":16,"title":72,"slug":73,"isExternal":33,"externalUrl":6},"Política de cookies","politica-de-cookies",{"text":75,"accept":76,"reject":77},"\u003Cp>Sí, utilizamos cookies. Y sí, era obvio. Cierra esta pestaña si ya sabes de que va todo esto, si no lo mejor será que \u003Ca href=\"/politica-de-cookies\" target=\"_blank\" rel=\"noopener\">te informes\u003C/a>.\u003C/p>\n","Aceptar","Rechazar",[79,80,83,86],{"type":16,"title":60,"slug":61,"isExternal":33,"externalUrl":6},{"type":16,"title":81,"slug":82,"isExternal":33,"externalUrl":6},"Agencia","agencia",{"type":16,"title":84,"slug":85,"isExternal":33,"externalUrl":6},"Publicidad","publicidad",{"type":16,"title":64,"slug":65,"isExternal":33,"externalUrl":6},{"id":88,"layout":89,"title":90,"featured_image":91,"hero":6,"cat_names":99,"credits":100,"hideHero":18,"content":93,"gallery":101,"builder":102,"type":190,"old_builder":191,"place_the_title_below":33,"hide_title_in_post":33,"backgroundColor":192,"textColor":193,"seo":194,"previous_post":196,"next_post":206},241600,"Default","Columbia en Laax: abrir la montaña",{"image":92,"alt":93,"width":94,"height":95,"aspectRatio":96,"size":6,"srcset":97,"sizes":98,"videoUrl":6},"https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-34.jpg","",1920,2560,0.75,"https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-34-225x300.jpg 225w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-34-768x1024.jpg 768w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-34-1152x1536.jpg 1152w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-34-1536x2048.jpg 1536w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-34-1200x1600.jpg 1200w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-34.jpg 1920w","(max-width: 225px) 100vw, 225px","Crónicas, LECTURA","Alber Montalvá / 21.10.2026",[],[103,108,111,122,139,145,147,153,161,172,176,178,184],{"layout":104,"items":105},"medias",[106],{"image":6,"videoUrl":107,"text":93},"https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-en-laax-25gramos-header.mp4",{"layout":109,"text":110},"text","\u003Cp>Pasar tiempo al aire libre nunca había sido tan urgente. Nunca habíamos estado tan sobreestimulados: nuestra atención se reparte en pantallas que se multiplican, el contenido se produce más rápido de lo que podemos digerirlo y el contexto se pierde por el camino. La sensación de fondo es la de estar siempre a medias en varios lugares.\u003C/p>\n\u003Cp>Ahí está el valor de la misión que Columbia nos explicó durante dos días en Laax, en los Alpes suizos: \u003Ci>unlocking the outdoors for everyone\u003C/i>. Quitar las barreras de entrada, que no haga falta equipo caro ni años de técnica ni la sensación de que la montaña es para algunos. Porque la montaña es para todos.\u003C/p>\n",{"layout":104,"items":112},[113,119],{"image":114,"alt":93,"width":115,"height":95,"aspectRatio":116,"size":6,"srcset":117,"sizes":118,"videoUrl":6,"text":93},"https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-1-scaled.jpg",1707,0.666796875,"https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-1-200x300.jpg 200w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-1-683x1024.jpg 683w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-1-768x1152.jpg 768w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-1-1024x1536.jpg 1024w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-1-1365x2048.jpg 1365w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-1-1200x1800.jpg 1200w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-1-scaled.jpg 1707w","(max-width: 200px) 100vw, 200px",{"image":120,"alt":93,"width":115,"height":95,"aspectRatio":116,"size":6,"srcset":121,"sizes":118,"videoUrl":6,"text":93},"https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-3-scaled.jpg","https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-3-200x300.jpg 200w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-3-683x1024.jpg 683w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-3-768x1152.jpg 768w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-3-1024x1536.jpg 1024w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-3-1365x2048.jpg 1365w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-3-1200x1800.jpg 1200w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-3-scaled.jpg 1707w",{"layout":104,"items":123},[124,129,136],{"image":125,"alt":93,"width":94,"height":126,"aspectRatio":127,"size":6,"srcset":128,"sizes":98,"videoUrl":6,"text":93},"https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-5.jpg",2559,0.7502930832356389,"https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-5-225x300.jpg 225w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-5-768x1024.jpg 768w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-5-1152x1536.jpg 1152w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-5-1537x2048.jpg 1537w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-5-1200x1599.jpg 1200w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-5.jpg 1920w",{"image":130,"alt":93,"width":131,"height":132,"aspectRatio":133,"size":6,"srcset":134,"sizes":135,"videoUrl":6,"text":93},"https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-6-1.jpg",1440,1800,0.8,"https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-6-1-240x300.jpg 240w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-6-1-819x1024.jpg 819w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-6-1-768x960.jpg 768w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-6-1-1229x1536.jpg 1229w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-6-1-1200x1500.jpg 1200w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-6-1.jpg 1440w","(max-width: 240px) 100vw, 240px",{"image":137,"alt":93,"width":131,"height":132,"aspectRatio":133,"size":6,"srcset":138,"sizes":135,"videoUrl":6,"text":93},"https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-4-1.jpg","https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-4-1-240x300.jpg 240w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-4-1-819x1024.jpg 819w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-4-1-768x960.jpg 768w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-4-1-1229x1536.jpg 1229w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-4-1-1200x1500.jpg 1200w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-4-1.jpg 1440w",{"layout":104,"items":140},[141,143],{"image":6,"videoUrl":142,"text":93},"https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos.webm",{"image":6,"videoUrl":144,"text":93},"https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-2.webm",{"layout":109,"text":146},"\u003Cp>Tenía sentido hacerlo en Laax, uno de los centros del freestyle europeo, donde la montaña lleva décadas siendo también un asunto cultural. Fuimos entre temporadas, en esas semanas en las que la nieve todavía no ha cuajado y los esquiadores están a punto de llegar, cuando la estación se queda vacía y tiene un punto místico.\u003C/p>\n\u003Cp>El primer día subimos en teleférico y la estación hizo de aula: los equipos de diseño vinieron desde Portland a explicar la colección de invierno 2027, cómo se construyen las prendas y las decisiones que hay detrás. La colección la habíamos visto en directo un rato antes, en un desfile cubierto de musgo y piedra con \u003Ci>set design\u003C/i> de \u003Ca href=\"https://www.instagram.com/bylararoos/\">Lara Roos\u003C/a>.\u003C/p>\n",{"layout":104,"items":148},[149,151],{"image":6,"videoUrl":150,"text":93},"https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-5.webm",{"image":6,"videoUrl":152,"text":93},"https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-23.webm",{"layout":104,"items":154},[155],{"image":156,"alt":93,"width":94,"height":157,"aspectRatio":158,"size":6,"srcset":159,"sizes":160,"videoUrl":6,"text":93},"https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-10-25gramos.gif",2114,0.9082308420056765,"https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-10-25gramos-272x300.gif 272w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-10-25gramos-930x1024.gif 930w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-10-25gramos-768x846.gif 768w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-10-25gramos-1395x1536.gif 1395w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-10-25gramos-1860x2048.gif 1860w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-10-25gramos-1200x1321.gif 1200w","(max-width: 272px) 100vw, 272px",{"layout":104,"items":162},[163,166,169],{"image":164,"alt":93,"width":115,"height":95,"aspectRatio":116,"size":6,"srcset":165,"sizes":118,"videoUrl":6,"text":93},"https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-7-scaled.jpg","https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-7-200x300.jpg 200w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-7-683x1024.jpg 683w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-7-768x1152.jpg 768w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-7-1024x1536.jpg 1024w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-7-1365x2048.jpg 1365w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-7-1200x1800.jpg 1200w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-7-scaled.jpg 1707w",{"image":167,"alt":93,"width":115,"height":95,"aspectRatio":116,"size":6,"srcset":168,"sizes":118,"videoUrl":6,"text":93},"https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-10-scaled.jpg","https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-10-200x300.jpg 200w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-10-683x1024.jpg 683w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-10-768x1152.jpg 768w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-10-1024x1536.jpg 1024w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-10-1365x2048.jpg 1365w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-10-1200x1800.jpg 1200w, https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-laax-25gramos-10-scaled.jpg 1707w",{"image":170,"alt":93,"width":115,"height":95,"aspectRatio":116,"size":6,"srcset":171,"sizes":118,"videoUrl":6,"text":93},"https://cdn.25gramos.com/wp-content/uploads/2026/10/R0015506-scaled.jpg","https://cdn.25gramos.com/wp-content/uploads/2026/10/R0015506-200x300.jpg 200w, https://cdn.25gramos.com/wp-content/uploads/2026/10/R0015506-683x1024.jpg 683w, https://cdn.25gramos.com/wp-content/uploads/2026/10/R0015506-768x1152.jpg 768w, https://cdn.25gramos.com/wp-content/uploads/2026/10/R0015506-1024x1536.jpg 1024w, https://cdn.25gramos.com/wp-content/uploads/2026/10/R0015506-1365x2048.jpg 1365w, https://cdn.25gramos.com/wp-content/uploads/2026/10/R0015506-1200x1800.jpg 1200w, https://cdn.25gramos.com/wp-content/uploads/2026/10/R0015506-scaled.jpg 1707w",{"layout":104,"items":173},[174],{"image":6,"videoUrl":175,"text":93},"https://cdn.25gramos.com/wp-content/uploads/2026/10/columbia-desfile-laax-25gramos.mp4",{"layout":109,"text":177},"\u003Cp>Al día siguiente, \u003Ci>raclette\u003C/i> y un hike por los lagos, poniendo el material a prueba en el territorio, que es lo suyo. 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