[{"data":1,"prerenderedAt":169},["ShallowReactive",2],{"site-settings":3,"page?slug=lacoste-rompe-las-reglas-del-uniforme-de-tenis-para-ss27":87},{"gtmID":4,"title":5,"logo":6,"isotipo":7,"favicon":8,"copyright":9,"credits":10,"errorBackground":11,"backgroundMenuMobile":12,"errorText":13,"socials":14,"headerMenu":29,"legals":67,"cookies":74,"footerMenu":78},"G-KMB7D59XPQ","25 Gramos – New Media Platform",null,"https://cdn.25gramos.com/wp-content/uploads/2026/08/vector.png","https://cdn.25gramos.com/wp-content/uploads/2026/09/cropped-logo-2.png","V.T.C.C Broadcasting Media © 2026","XXV Generation 2009 - 2026","https://cdn.25gramos.com/wp-content/uploads/2026/06/Group-135-2.webp","#e40b2e","404\r\nPAGE NOT FOUND",[15,20,23,26],{"type":16,"title":17,"slug":6,"isExternal":18,"externalUrl":19},"Link","Instagram",true,"https://www.instagram.com/25gramos/",{"type":16,"title":21,"slug":6,"isExternal":18,"externalUrl":22},"Substack","https://25gramos.substack.com/",{"type":16,"title":24,"slug":6,"isExternal":18,"externalUrl":25},"TikTok","https://www.tiktok.com/@25world",{"type":16,"title":27,"slug":6,"isExternal":18,"externalUrl":28},"YouTube","https://www.youtube.com/25gramos",[30,35,40,59,63],{"type":16,"title":31,"slug":32,"isExternal":33,"externalUrl":6,"sub_items":34},"Home","home",false,[],{"type":36,"title":37,"slug":38,"isExternal":33,"sub_items":39},"Category","Noticias","noticias",[],{"type":16,"title":41,"slug":42,"isExternal":33,"externalUrl":6,"sub_items":43},"Curated by","button",[44,47,50,53,56],{"type":36,"title":45,"slug":46,"isExternal":33},"Artículos","articulos",{"type":36,"title":48,"slug":49,"isExternal":33},"Entrevistas","entrevistas",{"type":36,"title":51,"slug":52,"isExternal":33},"Crónicas","cronicas",{"type":36,"title":54,"slug":55,"isExternal":33},"Last Night","last-night",{"type":36,"title":57,"slug":58,"isExternal":33},"Editorial","editorial",{"type":16,"title":60,"slug":61,"isExternal":33,"externalUrl":6,"sub_items":62},"Nosotros","about",[],{"type":16,"title":64,"slug":65,"isExternal":33,"externalUrl":6,"sub_items":66},"Contacto","contacto",[],[68,71],{"type":16,"title":69,"slug":70,"isExternal":33,"externalUrl":6},"Política de privacidad","politica-de-privacidad",{"type":16,"title":72,"slug":73,"isExternal":33,"externalUrl":6},"Política de cookies","politica-de-cookies",{"text":75,"accept":76,"reject":77},"\u003Cp>Sí, utilizamos cookies. Y sí, era obvio. Cierra esta pestaña si ya sabes de que va todo esto, si no lo mejor será que \u003Ca href=\"/politica-de-cookies\" target=\"_blank\" rel=\"noopener\">te informes\u003C/a>.\u003C/p>\n","Aceptar","Rechazar",[79,80,83,86],{"type":16,"title":60,"slug":61,"isExternal":33,"externalUrl":6},{"type":16,"title":81,"slug":82,"isExternal":33,"externalUrl":6},"Agencia","agencia",{"type":16,"title":84,"slug":85,"isExternal":33,"externalUrl":6},"Publicidad","publicidad",{"type":16,"title":64,"slug":65,"isExternal":33,"externalUrl":6},{"id":88,"layout":89,"title":90,"featured_image":91,"hero":99,"cat_names":37,"credits":100,"hideHero":33,"content":93,"gallery":101,"builder":102,"type":147,"old_builder":148,"place_the_title_below":33,"hide_title_in_post":33,"backgroundColor":93,"textColor":93,"seo":149,"previous_post":151,"next_post":161},240122,"Default","Lacoste rompe las reglas del uniforme de tenis para SS27",{"image":92,"alt":93,"width":94,"height":95,"aspectRatio":96,"size":6,"srcset":97,"sizes":98,"videoUrl":6},"https://cdn.25gramos.com/wp-content/uploads/2026/10/LACOSTE-SS27-LOOK-11-scaled.jpg","",2560,1707,1.4997070884592854,"https://cdn.25gramos.com/wp-content/uploads/2026/10/LACOSTE-SS27-LOOK-11-300x200.jpg 300w, https://cdn.25gramos.com/wp-content/uploads/2026/10/LACOSTE-SS27-LOOK-11-1024x683.jpg 1024w, https://cdn.25gramos.com/wp-content/uploads/2026/10/LACOSTE-SS27-LOOK-11-768x512.jpg 768w, https://cdn.25gramos.com/wp-content/uploads/2026/10/LACOSTE-SS27-LOOK-11-1536x1024.jpg 1536w, https://cdn.25gramos.com/wp-content/uploads/2026/10/LACOSTE-SS27-LOOK-11-2048x1365.jpg 2048w, https://cdn.25gramos.com/wp-content/uploads/2026/10/LACOSTE-SS27-LOOK-11-1200x800.jpg 1200w","(max-width: 300px) 100vw, 300px",{"image":92,"alt":93,"width":94,"height":95,"aspectRatio":96,"size":6,"srcset":97,"sizes":98,"videoUrl":6},"Belén Escañuela / 05.10.2026",[],[103,106,122,136],{"layout":104,"text":105},"text","\u003Cp>Lacoste vuelve a Roland-Garros para primavera-verano 2027, pero esta vez lo hace para cuestionar uno de los códigos más reconocibles del tenis: el uniforme blanco, pulcro y perfectamente reglamentado. Bajo la dirección creativa de Pelagia Kolotouros, la colección \u003Cem>Dress Code: No White Required\u003C/em> reivindica precisamente el momento en que el tenis empezó a dejar espacio a la individualidad.\u003C/p>\n\u003Cp>La historia está en los propios orígenes de la marca. En los años veinte, Suzanne Lenglen abandonó el corsé y llevó a la pista una falda plisada midi, mientras René Lacoste acortó las mangas de su camisa para ganar ligereza y libertad de movimiento. Dos gestos que ayudaron a transformar el uniforme deportivo y que terminarían dando lugar a algunos de los códigos que todavía definen a Lacoste.\u003C/p>\n\u003Cp>Para Kolotouros, esa misma idea de libertad se traslada ahora a una colección en la que las prendas parecen reaccionar al movimiento. La tierra batida deja sus marcas sobre los bajos, las líneas de la pista se desdibujan y lo que tradicionalmente podría considerarse una imperfección se convierte en parte del diseño. La sastrería se relaja, los tejidos pierden rigidez y los clásicos preppy se mezclan con materiales técnicos.\u003C/p>\n\u003Cp>Polos oversize de piqué, camisetas técnicas, faldas semiplisadas, chándales de nailon, trajes desestructurados y abrigos manchados de tierra construyen un armario que se mueve entre la pista y la calle. La paleta toma directamente los tonos de Roland-Garros después del partido —tierras minerales y arcilla tostada— y los cruza con azul cobalto, amarillo ácido y plata.\u003C/p>\n\u003Cp>También los accesorios traducen esa relación entre tenis y moda. Un bolso inspirado en la fotografía del polo de Lacoste tomada por Irving Penn en 1984 reproduce su cuello de piqué, mientras que la nueva sneaker ACE-T1 convierte la tensión de la red en una estructura escultórica que aparece también reinterpretada como cuña y zapato de tacón.\u003C/p>\n\u003Cp>Más que abandonar el uniforme, Lacoste recuerda para qué sirve: no para imponer una única forma de vestir, sino para permitir el mo\u003C/p>\n",{"layout":107,"items":108},"medias",[109,116,119],{"image":110,"alt":93,"width":111,"height":112,"aspectRatio":113,"size":6,"srcset":114,"sizes":115,"videoUrl":6,"text":93},"https://cdn.25gramos.com/wp-content/uploads/2026/10/LACOSTE-SS27-LOOK-33.webp",1667,2500,0.6668,"https://cdn.25gramos.com/wp-content/uploads/2026/10/LACOSTE-SS27-LOOK-33-200x300.webp 200w, https://cdn.25gramos.com/wp-content/uploads/2026/10/LACOSTE-SS27-LOOK-33-683x1024.webp 683w, https://cdn.25gramos.com/wp-content/uploads/2026/10/LACOSTE-SS27-LOOK-33-768x1152.webp 768w, 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