[{"data":1,"prerenderedAt":162},["ShallowReactive",2],{"site-settings":3,"page?slug=what-was-that-the-new-logomania-entered-the-chat-the-met-gala-and-the-fashion-universe":87},{"gtmID":4,"title":5,"logo":6,"isotipo":7,"favicon":8,"copyright":9,"credits":10,"errorBackground":11,"backgroundMenuMobile":12,"errorText":13,"socials":14,"headerMenu":29,"legals":67,"cookies":74,"footerMenu":78},"G-KMB7D59XPQ","XXV Network",null,"https://cdn.25gramos.com/wp-content/uploads/2026/08/vector.png","https://cdn.25gramos.com/wp-content/uploads/2026/09/cropped-logo-2.png","V.T.C.C Broadcasting Media © 2026","XXV Generation 2009 - 2026","https://cdn.25gramos.com/wp-content/uploads/2026/06/Group-135-2.webp","#e40b2e","404\r\nPAGE NOT FOUND",[15,20,23,26],{"type":16,"title":17,"slug":6,"isExternal":18,"externalUrl":19},"Link","Instagram",true,"https://www.instagram.com/25gramos/",{"type":16,"title":21,"slug":6,"isExternal":18,"externalUrl":22},"Substack","https://25gramos.substack.com/",{"type":16,"title":24,"slug":6,"isExternal":18,"externalUrl":25},"TikTok","https://www.tiktok.com/@25world",{"type":16,"title":27,"slug":6,"isExternal":18,"externalUrl":28},"YouTube","https://www.youtube.com/25gramos",[30,35,40,59,63],{"type":16,"title":31,"slug":32,"isExternal":33,"externalUrl":6,"sub_items":34},"Home","home",false,[],{"type":36,"title":37,"slug":38,"isExternal":33,"sub_items":39},"Category","Noticias","noticias",[],{"type":16,"title":41,"slug":42,"isExternal":33,"externalUrl":6,"sub_items":43},"Curated by","button",[44,47,50,53,56],{"type":36,"title":45,"slug":46,"isExternal":33},"Editorial","editorial",{"type":36,"title":48,"slug":49,"isExternal":33},"Artículos","articulos",{"type":36,"title":51,"slug":52,"isExternal":33},"Entrevistas","entrevistas",{"type":36,"title":54,"slug":55,"isExternal":33},"Crónicas","cronicas",{"type":36,"title":57,"slug":58,"isExternal":33},"Last Night","last-night",{"type":16,"title":60,"slug":61,"isExternal":33,"externalUrl":6,"sub_items":62},"Nosotros","about",[],{"type":16,"title":64,"slug":65,"isExternal":33,"externalUrl":6,"sub_items":66},"Contacto","contacto",[],[68,71],{"type":16,"title":69,"slug":70,"isExternal":33,"externalUrl":6},"Política de privacidad","politica-de-privacidad",{"type":16,"title":72,"slug":73,"isExternal":33,"externalUrl":6},"Política de cookies","politica-de-cookies",{"text":75,"accept":76,"reject":77},"\u003Cp>Sí, utilizamos cookies. Y sí, era obvio. Cierra esta pestaña si ya sabes de que va todo esto, si no lo mejor será que \u003Ca href=\"/politica-de-cookies\" target=\"_blank\" rel=\"noopener\">te informes\u003C/a>.\u003C/p>\n","Aceptar","Rechazar",[79,80,83,86],{"type":16,"title":60,"slug":61,"isExternal":33,"externalUrl":6},{"type":16,"title":81,"slug":82,"isExternal":33,"externalUrl":6},"Agencia","agencia",{"type":16,"title":84,"slug":85,"isExternal":33,"externalUrl":6},"Publicidad","publicidad",{"type":16,"title":64,"slug":65,"isExternal":33,"externalUrl":6},{"id":88,"layout":89,"title":90,"featured_image":91,"hero":6,"cat_names":99,"credits":100,"hideHero":6,"content":93,"gallery":101,"builder":102,"type":103,"old_builder":104,"place_the_title_below":6,"hide_title_in_post":6,"backgroundColor":6,"textColor":6,"seo":146,"previous_post":148,"next_post":153},216480,"Default","What Was That? The New Logomania Entered the Chat: The Met Gala and the Fashion Universe",{"image":92,"alt":93,"width":94,"height":95,"aspectRatio":96,"size":6,"srcset":97,"sizes":98,"videoUrl":6},"https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-doechii-25gramos.png","",2560,1440,1.7777777777777777,"https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-doechii-25gramos-300x169.png 300w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-doechii-25gramos-1024x576.png 1024w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-doechii-25gramos-768x432.png 768w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-doechii-25gramos-1536x864.png 1536w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-doechii-25gramos-2048x1152.png 2048w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-doechii-25gramos-1200x675.png 1200w","(max-width: 300px) 100vw, 300px","Artículos, Fashion, LECTURA, NEWS [EN]","Alber Montalvá / 07.05.2025",[],[],"post",[105,112,116,120,122,126,128,132,134,138,142,144],{"layout":106,"titulo":93,"noposter":33,"media":107},"fullwidth",{"image":108,"alt":93,"width":109,"height":110,"aspectRatio":96,"size":6,"srcset":111,"sizes":98,"videoUrl":33},"https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-header.gif",1920,1080,"https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-header-300x169.gif 300w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-header-1024x576.gif 1024w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-header-768x432.gif 768w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-header-1536x864.gif 1536w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-header-1200x675.gif 1200w",{"layout":113,"text":114,"color":115,"white_text":18},"wysiwig","\u003Cp style=\"text-align: center;\">Two days ago, fashion’s own Super Bowl — the Met Gala — happened, and just like Lorde says… \u003Cem>what was that?\u003C/em>\u003C/p>\n\u003Cp style=\"text-align: center;\">The theme: On point. A perfect moment to celebrate — and give long-overdue recognition to — the Black fashion community and its massive influence on global culture. It was the right time to spotlight often-overlooked pioneers like Zelda Wynn Valdes, Stephen Burrows, and of course, icons like Dapper Dan — who made a glorious appearance in a statement zoot suit. Ultra-oversized, unapologetic, and deeply symbolic: echoing the extravagant defiance of fabric rationing during WWII, and emblazoned with the Sankofa bird, a powerful Ghanaian symbol about learning from the past.\u003C/p>\n\u003Cp style=\"text-align: center;\">Grace Wales Bonner did what she does best — and Lewis Hamilton in her look was a dream. Teyana Taylor, Zoë Saldaña, and Rihanna delivered too.\u003Cbr />\nStand-up applause for them.\u003C/p>\n","#455c67",{"layout":106,"titulo":93,"noposter":33,"media":117},{"image":118,"alt":93,"width":109,"height":110,"aspectRatio":96,"size":6,"srcset":119,"sizes":98,"videoUrl":33},"https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-1.png","https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-1-300x169.png 300w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-1-1024x576.png 1024w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-1-768x432.png 768w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-1-1536x864.png 1536w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-1-1200x675.png 1200w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-1.png 1920w",{"layout":113,"text":121,"color":115,"white_text":18},"\u003Cp style=\"text-align: center;\">But here's the thing: while the message was powerful, I couldn’t ignore the lack of Black design representation. We’re in an era where creatives like Ib Kamara (Off-White), Maximilian Davis (Ferragamo), Olivier Rousteing (Balmain), and Pharrell (Louis Vuitton) are leading major houses. Yet somehow, it felt like there was only room for Pharrell — who, by the way, was designing the womenswear for the gala. I’d love to know what Nicolas Ghesquière has to say about that.\u003C/p>\n\u003Cp style=\"text-align: center;\">Where were Tolu Coker, Bianca Saunders, Feben, Thebe Magugu, or Martine Rose? Just putting it out there: I remember when Anna Wintour supported\u003Cbr />\nAlexander McQueen and gave him the platform he needed. We need that kind of championing today.\u003C/p>\n",{"layout":106,"titulo":93,"noposter":33,"media":123},{"image":124,"alt":93,"width":109,"height":110,"aspectRatio":96,"size":6,"srcset":125,"sizes":98,"videoUrl":33},"https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-2.png","https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-2-300x169.png 300w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-2-1024x576.png 1024w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-2-768x432.png 768w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-2-1536x864.png 1536w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-2-1200x675.png 1200w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-2.png 1920w",{"layout":113,"text":127,"color":115,"white_text":18},"\u003Cp style=\"text-align: center;\">Yes, the Met Gala is a fundraiser. But it’s also a massive window display for creativity. It’s not either/or. It should be both.\u003C/p>\n\u003Cp style=\"text-align: center;\">That’s what prompted me to write this: Is fashion just about money now? Has the industry decided it’s more important to fundraise and sell than to amplify creative and unique voices?\u003C/p>\n\u003Cp style=\"text-align: center;\">Let’s be real — only a few brands (hi, Prada) are posting green numbers. So Prada is exactly the proof that creativity leads. Prada and Miu Miu are constantly pushing silhouettes, textures, and ideas. They’re always a step ahead. So yes — creativity does move the world. We can’t keep playing the copycat game. Microtrends are exhausting.\u003C/p>\n\u003Cp style=\"text-align: center;\">Everyone’s doing the same thing — and no one’s saying anything new. (Talking only about major brands — independent designers are doing a\u003Cbr />\nfine job here).\u003C/p>\n",{"layout":106,"titulo":93,"noposter":33,"media":129},{"image":130,"alt":93,"width":109,"height":110,"aspectRatio":96,"size":6,"srcset":131,"sizes":98,"videoUrl":33},"https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-5.png","https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-5-300x169.png 300w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-5-1024x576.png 1024w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-5-768x432.png 768w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-5-1536x864.png 1536w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-5-1200x675.png 1200w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-5.png 1920w",{"layout":113,"text":133,"color":115,"white_text":18},"\u003Cp style=\"text-align: center;\">History shows us fashion responds to the economy — think of the Hemline Index by George Taylor in 1926, suggesting skirt lengths rise in boom times and fall in recessions. Fashion is reflective, reactive, and sometimes revolutionary. Need to mention here the PROTECT THE DOLLS t-shirt from Conner Ives.\u003C/p>\n\u003Cp style=\"text-align: center;\">But this Met Gala felt… branded. Doechii with an LV logo scar on her face Hailey Bieber’s crystal YSL ankle tattoo Georgina Rodríguez with a temporary Vetements-inked arm. Not the first rodeo for Vetements — the brand even had a tattoo tent at\u003Cbr />\nCoachella recently. Yes, REALLY.\u003C/p>\n",{"layout":106,"titulo":93,"noposter":33,"media":135},{"image":136,"alt":93,"width":109,"height":110,"aspectRatio":96,"size":6,"srcset":137,"sizes":98,"videoUrl":33},"https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-3.png","https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-3-300x169.png 300w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-3-1024x576.png 1024w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-3-768x432.png 768w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-3-1536x864.png 1536w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-3-1200x675.png 1200w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-3.png 1920w",{"layout":106,"titulo":93,"noposter":33,"media":139},{"image":140,"alt":93,"width":109,"height":110,"aspectRatio":96,"size":6,"srcset":141,"sizes":98,"videoUrl":33},"https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-4.png","https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-4-300x169.png 300w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-4-1024x576.png 1024w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-4-768x432.png 768w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-4-1536x864.png 1536w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-4-1200x675.png 1200w, https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-25gramos-4.png 1920w",{"layout":113,"text":143,"color":115,"white_text":18},"\u003Cp style=\"text-align: center;\">Maybe this is the new LOGOMANIA. Looks like we’re back to being walking billboards à la early 2000s. The branding is so loud because the ideas aren’t speaking loudly enough — and maybe this is how we’re supposed to recognize which brand each celebrity is wearing.\u003C/p>\n\u003Cp style=\"text-align: center;\">The question is: are logos now stunts to make us emotionally invest? Maybe that’s what brands need — to create fans, not just customers. Because let’s face it — that’s what you need if you want people to spend €2,500 on a bag that costed €500 a decade ago. Salaries haven’t increased fivefold.\u003C/p>\n\u003Cp style=\"text-align: center;\">Do brands even realize that 75% of luxury purchases come from middle- class consumers? Because with this pricing and branding strategy, they’re cutting off their own base. Not every brand can be Hermès. So yes, it’s time for fashion to change the narrative. Again.\u003C/p>\n",{"layout":113,"text":145,"color":115,"white_text":33},"\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: #ffffff;\">\u003Ca style=\"color: #ffffff;\" href=\"https://www.instagram.com/anaisvauxcelles/?hl=es\" target=\"_blank\" rel=\"noopener\">\u003Cstrong>Anaïs Vauxcelles\u003C/strong>\u003C/a>\u003C/span>\u003C/p>\n",{"og_title":90,"og_description":93,"og_image":147},"https://cdn.25gramos.com/wp-content/uploads/2025/05/gala-met-doechii-25gramos-1024x576.png",{"id":149,"title":150,"slug":151,"featured_image":152},216469,"What Was That? La logomanía entra en el chat: la Met Gala y el fashion universe","what-was-that-la-logomania-entra-en-el-chat-la-met-gala-y-el-fashion-universe",{"image":92,"alt":93,"width":94,"height":95,"aspectRatio":96,"size":6,"srcset":97,"sizes":98,"videoUrl":6},{"id":154,"title":155,"slug":156,"featured_image":157},216487,"Hublot reedita el MP-10 Tourbillon con cajas de zafiro y cerámica negra","hublot-reedita-el-mp-10-tourbillon-con-cajas-de-zafiro-y-ceramica-negra",{"image":158,"alt":93,"width":94,"height":159,"aspectRatio":160,"size":6,"srcset":161,"sizes":98,"videoUrl":6},"https://cdn.25gramos.com/wp-content/uploads/2025/05/hublot-reedita-el-mp-10-tourbillon-con-cajas-de-zafiro-y-ceramica-negra-25gramos-2-scaled.jpg",1707,1.4997070884592854,"https://cdn.25gramos.com/wp-content/uploads/2025/05/hublot-reedita-el-mp-10-tourbillon-con-cajas-de-zafiro-y-ceramica-negra-25gramos-2-300x200.jpg 300w, https://cdn.25gramos.com/wp-content/uploads/2025/05/hublot-reedita-el-mp-10-tourbillon-con-cajas-de-zafiro-y-ceramica-negra-25gramos-2-1024x683.jpg 1024w, https://cdn.25gramos.com/wp-content/uploads/2025/05/hublot-reedita-el-mp-10-tourbillon-con-cajas-de-zafiro-y-ceramica-negra-25gramos-2-768x512.jpg 768w, https://cdn.25gramos.com/wp-content/uploads/2025/05/hublot-reedita-el-mp-10-tourbillon-con-cajas-de-zafiro-y-ceramica-negra-25gramos-2-1536x1024.jpg 1536w, https://cdn.25gramos.com/wp-content/uploads/2025/05/hublot-reedita-el-mp-10-tourbillon-con-cajas-de-zafiro-y-ceramica-negra-25gramos-2-2048x1366.jpg 2048w, https://cdn.25gramos.com/wp-content/uploads/2025/05/hublot-reedita-el-mp-10-tourbillon-con-cajas-de-zafiro-y-ceramica-negra-25gramos-2-1200x800.jpg 1200w",1788543770474]