[{"data":1,"prerenderedAt":161},["ShallowReactive",2],{"site-settings":3,"page?slug=zendaya-y-on-vuelven-a-llevar-el-sportswear-al-cine-de-accion":87},{"gtmID":4,"title":5,"logo":6,"isotipo":7,"favicon":8,"copyright":9,"credits":10,"errorBackground":11,"backgroundMenuMobile":12,"errorText":13,"socials":14,"headerMenu":29,"legals":67,"cookies":74,"footerMenu":78},"G-KMB7D59XPQ","New Media Platform",null,"https://cdn.25gramos.com/wp-content/uploads/2026/08/vector.png","https://cdn.25gramos.com/wp-content/uploads/2026/09/cropped-logo-2.png","V.T.C.C Broadcasting Media © 2026","XXV Generation 2009 - 2026","https://cdn.25gramos.com/wp-content/uploads/2026/06/Group-135-2.webp","#e40b2e","404\r\nPAGE NOT FOUND",[15,20,23,26],{"type":16,"title":17,"slug":6,"isExternal":18,"externalUrl":19},"Link","Instagram",true,"https://www.instagram.com/25gramos/",{"type":16,"title":21,"slug":6,"isExternal":18,"externalUrl":22},"Substack","https://25gramos.substack.com/",{"type":16,"title":24,"slug":6,"isExternal":18,"externalUrl":25},"TikTok","https://www.tiktok.com/@25world",{"type":16,"title":27,"slug":6,"isExternal":18,"externalUrl":28},"YouTube","https://www.youtube.com/25gramos",[30,35,40,59,63],{"type":16,"title":31,"slug":32,"isExternal":33,"externalUrl":6,"sub_items":34},"Home","home",false,[],{"type":36,"title":37,"slug":38,"isExternal":33,"sub_items":39},"Category","Noticias","noticias",[],{"type":16,"title":41,"slug":42,"isExternal":33,"externalUrl":6,"sub_items":43},"Curated by","button",[44,47,50,53,56],{"type":36,"title":45,"slug":46,"isExternal":33},"Editorial","editorial",{"type":36,"title":48,"slug":49,"isExternal":33},"Artículos","articulos",{"type":36,"title":51,"slug":52,"isExternal":33},"Entrevistas","entrevistas",{"type":36,"title":54,"slug":55,"isExternal":33},"Crónicas","cronicas",{"type":36,"title":57,"slug":58,"isExternal":33},"Last Night","last-night",{"type":16,"title":60,"slug":61,"isExternal":33,"externalUrl":6,"sub_items":62},"Nosotros","about",[],{"type":16,"title":64,"slug":65,"isExternal":33,"externalUrl":6,"sub_items":66},"Contacto","contacto",[],[68,71],{"type":16,"title":69,"slug":70,"isExternal":33,"externalUrl":6},"Política de privacidad","politica-de-privacidad",{"type":16,"title":72,"slug":73,"isExternal":33,"externalUrl":6},"Política de cookies","politica-de-cookies",{"text":75,"accept":76,"reject":77},"\u003Cp>Sí, utilizamos cookies. Y sí, era obvio. Cierra esta pestaña si ya sabes de que va todo esto, si no lo mejor será que \u003Ca href=\"/politica-de-cookies\" target=\"_blank\" rel=\"noopener\">te informes\u003C/a>.\u003C/p>\n","Aceptar","Rechazar",[79,80,83,86],{"type":16,"title":60,"slug":61,"isExternal":33,"externalUrl":6},{"type":16,"title":81,"slug":82,"isExternal":33,"externalUrl":6},"Agencia","agencia",{"type":16,"title":84,"slug":85,"isExternal":33,"externalUrl":6},"Publicidad","publicidad",{"type":16,"title":64,"slug":65,"isExternal":33,"externalUrl":6},{"id":88,"layout":89,"title":90,"featured_image":91,"hero":99,"cat_names":37,"credits":100,"hideHero":33,"content":93,"gallery":101,"builder":102,"type":137,"old_builder":138,"place_the_title_below":33,"hide_title_in_post":33,"backgroundColor":93,"textColor":93,"seo":139,"previous_post":141,"next_post":152},240010,"Default","Zendaya y On vuelven a llevar el sportswear al cine de acción",{"image":92,"alt":93,"width":94,"height":95,"aspectRatio":96,"size":6,"srcset":97,"sizes":98,"videoUrl":6},"https://cdn.25gramos.com/wp-content/uploads/2026/10/fw26-zendaya_brand_build-pad-head_to_toe_still-srgb-08-scaled.webp","",2560,1707,1.4997070884592854,"https://cdn.25gramos.com/wp-content/uploads/2026/10/fw26-zendaya_brand_build-pad-head_to_toe_still-srgb-08-300x200.webp 300w, https://cdn.25gramos.com/wp-content/uploads/2026/10/fw26-zendaya_brand_build-pad-head_to_toe_still-srgb-08-1024x683.webp 1024w, https://cdn.25gramos.com/wp-content/uploads/2026/10/fw26-zendaya_brand_build-pad-head_to_toe_still-srgb-08-768x512.webp 768w, https://cdn.25gramos.com/wp-content/uploads/2026/10/fw26-zendaya_brand_build-pad-head_to_toe_still-srgb-08-1536x1024.webp 1536w, https://cdn.25gramos.com/wp-content/uploads/2026/10/fw26-zendaya_brand_build-pad-head_to_toe_still-srgb-08-2048x1365.webp 2048w, https://cdn.25gramos.com/wp-content/uploads/2026/10/fw26-zendaya_brand_build-pad-head_to_toe_still-srgb-08-1200x800.webp 1200w","(max-width: 300px) 100vw, 300px",{"image":92,"alt":93,"width":94,"height":95,"aspectRatio":96,"size":6,"srcset":97,"sizes":98,"videoUrl":6},"Belén Escañuela / 01.10.2026",[],[103,106,119,129],{"layout":104,"text":105},"text","\u003Cp class=\"isSelectedEnd\">Zendaya y On presentan su segunda colección co-creada, y vuelven a utilizar el lenguaje audiovisual como parte esencial de la colaboración. Esta vez, el punto de partida es el cine de acción: persecuciones, coreografías y movimiento sirven para poner a prueba una colección pensada para moverse entre rendimiento y estilo.\u003C/p>\n\u003Cp class=\"isSelectedEnd\">La campaña está dirigida por el trío argentino Pantera y sitúa a Zendaya en el centro de una serie de escenas coreografiadas donde las prendas acompañan el movimiento en lugar de limitarse a vestirlo. Las fotografías de Cass Bird completan el proyecto desde un registro más editorial.\u003C/p>\n\u003Cp class=\"isSelectedEnd\">La colección, desarrollada junto a Law Roach, introduce sudaderas y pantalones oversize con volúmenes ajustables, además de un estampado de pitón aplicado a distintas piezas. En los pies aparece la \u003Cstrong>Cloudnova Moon\u003C/strong>, una nueva silueta que toma referencias de las bailarinas Mary Jane y las mezcla con la construcción técnica de On.\u003C/p>\n\u003Cp>Más que presentar simplemente una nueva temporada, On vuelve a construir un universo alrededor de Zendaya donde deporte, moda y cultura visual funcionan como una misma conversación. La colección está disponible desde hoy, 1 de octubre, en On y en tiendas seleccionadas a nivel global.\u003C/p>\n",{"layout":107,"items":108},"medias",[109,114],{"image":110,"alt":93,"width":94,"height":111,"aspectRatio":112,"size":6,"srcset":113,"sizes":98,"videoUrl":6,"text":93},"https://cdn.25gramos.com/wp-content/uploads/2026/10/fw26-zendaya_brand_build-pad-head_to_toe_still-srgb-12-scaled.webp",1702,1.5041128084606346,"https://cdn.25gramos.com/wp-content/uploads/2026/10/fw26-zendaya_brand_build-pad-head_to_toe_still-srgb-12-300x199.webp 300w, https://cdn.25gramos.com/wp-content/uploads/2026/10/fw26-zendaya_brand_build-pad-head_to_toe_still-srgb-12-1024x681.webp 1024w, https://cdn.25gramos.com/wp-content/uploads/2026/10/fw26-zendaya_brand_build-pad-head_to_toe_still-srgb-12-768x511.webp 768w, https://cdn.25gramos.com/wp-content/uploads/2026/10/fw26-zendaya_brand_build-pad-head_to_toe_still-srgb-12-1536x1021.webp 1536w, 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