SSSTUFFF has traveled to New York to shoot the campaign for the brand’s latest collection, taking inspiration from the unfulfilled dreams of childhood.
Shot by American photographer Richard Kern, the photographs depict some of the futures we believed in as children, featuring a series of pieces and accessories that evoke four of the most dreamed-of professions: pop star, rock star, entrepreneur and veterinarian.
“This collection marks a significant evolution in the brand’s quality and conceptual approach. With each launch, we continue to build our own imaginative universe with a surreal touch of reality, bringing irony to a point of fashion that is often too flat, serious and predictable,” said Jepi, founder of the brand, about this new collection.
